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KenDrake

Client    / 

Concept Design

Designed

This satirical project reimagines the legendary rap feud between Kendrick Lamar and Drake as a fictional collaboration turned brand. At its core is the BEEF Cow Logo, where the word "BEEF" captures their iconic rivalry. The name KenDrake, blending "Ken" from Kendrick and "Drake," reflects their lyrical war turned unlikely partnership. If this feud evolved into a brand, it would embody their energy and creativity, producing products with a bold, street-savvy aesthetic. From apparel to pop culture collectibles, the KenDrake brand would humorously celebrate one of hip-hop’s most unforgettable clashes by turning "beef" into business.

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